Hi! I’m Sukh and I’m 27. I grew up as one of India’s first Instagram influencers, and this foundation shaped my interests in a big way.

 

My first internship was in TikTok's Product Policy team, where I monitored real-time news and content to preemptively moderate risky content such as Child Sexual Abuse Material, gore, and hate. Then, I received a Fellowship from the Internet Freedom Foundation, where I set up and led the Digital Literacy Vertical which created educational material on digital rights.

 

After that, I worked at Microsoft Research as an intern and then a Research Fellow, where I studied social media users’ experiences of online harm, focusing on influencers, disabled users, and women journalists. Then, I worked at Apple as an APM, where I rotated across Product, PR, and Strategy.

 

When I wasn’t working on these things, I took some amazing detours. I worked on viral campaigns at Sony Music for a marquee Netflix project, solved PR crises for famous folks ‘going through it’ [ha!], and consulted India’s largest creator business on virality. I consulted, was on a panel for, or provided expert perspectives to the Bill and Melinda Gates Foundation, Meta, Google, Snap, Omidyar Network, and more.

 

In 2026, I published a nonfiction book titled Your Perfect Dream Girl: Influencers, AI, and the Future of Desire (Penguin Random House; #1 Amazon Bestseller in India across AI, CS, Internet, and Gender.) In it, I study the history and effects of patriarchal technocapitalism, which I define as a system in which businesses build technology that generates profit by optimizing the consumption of women.’

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I'm currently preparing to attend grad school at UPenn, where I will be studying Behavioral and Decision Sciences, to explore my interest in AI and human behaviour.

 

Identities I like to lead with include admirer of all things red and pink, hater of no one, chef of the best prawn curry on earth (according to my dad), producer-engineer of the worst DnB music on earth (according to most people), retired influencer, Mediterranean diet lifetimer, and 9th house Scorpio stellium who will read your birth chart for fun.

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I am currently practicing the following:​

[a] no negative self-talk

[b] pro-technological progress and entrepreneurship, anti-harm​

[c] curiosity and calm as a baseline state of being

[d] joy as a discipline​, fun as a priority, competence as a virtue

[e] as above, so below

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Please contact me at kaursukhnidh@gmail.com. Brand collaborations are not accepted. ​

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