Hi, my name is Sukh, and I'm 26.

​

  ╱|、

(`   -  7

 |、⁻〵

じしˍ,)ノ

​

Here is the condensed milk version of the story of my life. I created several viral online campaigns and movements as a teenager, felt weird about it, and subsequently developed a lifelong interest in what it means to be human in a technocapitalist world.

 

I spent the first 10 years of my career exploring:
What does it mean to be highly visible on social media? 
 

Now, I'm spending the next 10 exploring:
How do tech and creativity influence each other?

​

At TikTok, I analyzed geopolitical ramifications of viral content. At the Internet Freedom Foundation, I directed creative production on digital rights. At Microsoft Research, I studied social media and visibility.

 

Now, I work as Apple's first PM Associate in India. By night I produce music, write essays on Medium, and serve as the go-to person creators call up to troubleshoot virality - because old habits die hard.
 

Some places I have worked with and consulted​

 

​

 

 

Select work highlights

​

First author, Challenges to Online Disability Rights Advocacy in India [CHI]

Best Poster, First Author, Online Attacks Against Political Journalists [HCI & Friends]

Honorable Mention, Insights Into Incitement [ACM COMPASS] 

Student Chair, Social Media Influencers + Society Conference, University of Michigan

Honorary Mention (to Internet Freedom Foundation), Prix Ars Electronica

Interview, ‘Embrace collaboration, not competition’, says Sukhnidh Kaur