A nonfiction book about tech ethics, social media, AI, human behaviour, and gender.

​My name is Sukhnidh. 15 years ago, I became an influencer, and had the opportunity to deeply understand social media, virality, and what it means to be a product of new-age tech platforms. Now a 27 year old researcher with a background in tech, I revisit those experiences to try and name the system they came from—and to discover what plans that system has for the age of AI.

​

Through real stories, interviews with industry insiders, journal entries, poetry spanning centuries, the use of emotions as data, and open-coded love letters, I circle one question: ​how do we consume women online, and what brought us to this point?

​

I ask questions such as: is technology 'good technology' just because it is profitable? How do offline power dynamics become encoded in emerging technologies, and why aren't we incentivised to do anything about it? Are 'woman-products' like influencers and AI girlfriends oppressors or the oppressed working class of the visibility economy? What is the connection between unregulated deepfake sexual abuse material and hyperconsumerism? Where did the Male Loneliness Epidemic come from, and where could it possibly go? And more.

​

The solution, to me, lies in [a] tech entrepreneurship for good, [b] fixing the real-life relational dynamics between genders through education, and [c] marginalised technology users asking: how can I be less useful to the system, and more useful to myself and my communities?